AVALANCHE first meets him in the train on the way back to Sector 7 from the successful bombing mission. When Barret drives the other passengers out of the car, the Shinra Manager complains about riff-raff always being present in the last train. He is met again the next morning when AVALANCHE board the train to go to their next mission. He again complains about having to share the car with them. Barret catches on to his mutterings and threatens him while the Shinra Manager obstinately refuses to give up his seat, until Tifa intervenes.
Shinra Manager (or a similar character that shares his model; specifics are generally unclear in dummied content) is seen in a dummied cutscene in the Honey Bee Inn. The whole reception area of the Honey Bee Inn was removed to the game's full release, so the Shinra Manager can never be found there in the game's retail version.
During the party's venture into the Shinra Headquarters to save Aeris, if the player chooses to barge in through the front door, they ride an elevator to the upper floors that stops in random floors. Usually, the elevator stopping initiates a battle, but sometimes, a person who appears to be the Shinra Manager tries to get on the elevator. When he realizes AVALANCHE is on board, he makes an excuse and runs off.
The Shinra Manager is later seen in Junon during Rufus's parade. He is hiding in his room because he does not want to go to work that day. The Shinra Manager follows President Rufus to Costa del Sol, where he can be spoken to at the ship docks and will declare his frustration against the Shinra company he had been holding inside.
The Manager can be encountered again in his apartment in Junon following the attack by Sapphire Weapon where he will explain he came to transport the Sister Ray to from Junon but the company ordered him to remain in Junon (possibly out of his conflict of interests with his superiors). He muses that if Weapon ended up killing upper management he would be the only remaining highest-ranking manager, and would, therefore, be the current Shinra president. This remains his dialogue until the end of the game, where after the events with Diamond Weapon and the Raid on Midgar much of the upper management are killed.
In the Japanese version, Shinra Manager's speaker line changes with his two comments in Junon. When speaking of the Sister Ray he is referred to as the Madokiwa Shinra Manager (まどきわ神羅課長, Madokiwa Shinra Kachō?), which refers to the concept of madogiwa-zoku (窓際族?, lit. window-seat tribe), where long-serving employees who are no longer useful or have become a burden, instead of being made redundant, are given fewer and less or unimportant responsibilities to idle their way until retirement. When speaking of Weapon killing upper management he is referred to as the Moetsuki Shinra Manager (もえつき神羅課長, Moetsuki Shinra Kachō?), which alludes to the concept of Moetsuki Shōkōgun (燃え尽き症候群?, lit. burnout syndrome)—the idea of occupational burnout.