Publicity Campaign

Cloud: I couldn't finish 'em. Looks like this's gonna get complicated.

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Relm: I couldn't miss the chance to practice my drawing!

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Publicity Campaign is a mission in Final Fantasy X-2. At any time during the game, the player can visit the Calm Lands and sign up to campaign for either Open Air, Inc. or Argent, Inc. The earliest this mission can be started is Chapter 1. Completing this mission is required to get 100%.

Sidequest[]

After deciding which company to campaign for, using when in front of a non-player character will open up a window with campaign pitches. Depending upon their response, a certain number of points is added to a tally. A representative of the company can tell how many points have been accumulated. When enough points are made, the publicity level will go up.

If publicity level 5, which requires 400 points, is reached by Chapter 5, the player gets an Episode Complete. The publicity level can only go one higher than the current chapter, so if 150 points, enough for level 3, is made in Chapter 1, the level will stay at level 2 until Chapter 2 is reached.

Another way to earn points is to play minigames for that company in the Calm Lands. If enough credits are spent, points will be added to the total.

Chapter	Credits spent for 1 point
1	25
2	50
3	100
5	200

Pitches[]

Open Air

Fun awaits you at Open Air!
Take to the Air. Open Air.
Open Air. Get your Air on.
I lost 30 pounds with Open Air!
Shee yoo at Open Air, yesh?

Argent

Fun awaits you at Argent!
Argent, at your service!
For a good time, call on Argent!
Argent. Fun you can rely on.
Would you like to hear about Argent, Inc?

Responses[]

Response	Point Value
They seem totally pumped!	5
They seem pretty psyched.	3
They seem mildly intrigued.	2
They don't seem the least bit interested.	1
They seem put off.	0

Pitches for characters[]

Chapter 1[]

Character	Location	Response
Besaid Village
Woman in blue	Outside first tent to right, upon entering village	2
Shirtless man	Inside first tent to right, upon entering village	1
Lady shopkeeper	Inside shop, first tent to left, upon entering village	5
Lady walking her dog	Never in one set spot, found walking around village	4
Besaid Aurochs' Keepa	Inside Crusaders' Lodge, opposite from tent's entrance	1
Young Boy	In/around temple, usually running with a girl	3

Character	Location	Response
Kilika Port
Tan shirtless man	Talking to a woman, standing beside a long set of stairs	5
Man in blue and yellow	East of save sphere, cross the bridge	4
Kilika Port (area 2)
Man in green	Immediately on entering second area	4
Man in blue shirt and yellow pants	Second area	5
Man in shorts	Left upper floor near jumping kids in second area	5
Girl in blue and white	Talking to a man in shorts in second area	2

Chapter 2[]

Character	Location	Response
Besaid Island
Woman in blue	Outside first tent to right, upon entering village	2
Shirtless man	Inside first tent to right, upon entering village	1
Lady shopkeeper	Inside shop, first tent to left, upon entering village	5
Lady walking her dog	Never in one set spot, found walking around village	4
Besaid Aurochs' Keepa	Inside Crusaders' Lodge, opposite from tent's entrance	1
Young Boy	In/around temple, usually running with a girl	3

Chapter 3[]

Character	Location	Response
Besaid Village
Woman in blue	Outside first tent to right, upon entering village	2
Shirtless man	Inside first tent to right, upon entering village	1
Lady shopkeeper	Inside shop, first tent to left, upon entering village	5
Lady walking her dog	Never in one set spot, found walking around village	4
Besaid Aurochs' Keepa	Inside Crusaders' Lodge, opposite from tent's entrance	1
Young Boy	In/around temple, usually running with a girl	3

Chapter 4[]

Not applicable; free roaming is not enabled in this chapter.

Chapter 5[]

Character	Location	Response
Besaid Village
Woman in blue	Outside first tent to right, upon entering village	2
Shirtless man	Inside first tent to right, upon entering village	1
Lady shopkeeper	Inside shop, first tent to left, upon entering village	5
Lady walking her dog	Never in one set spot, found walking through village	4
Besaid Aurochs' Keepa	Inside Crusaders' Lodge, opposite from tent's entrance	1
Young Boy	In/around temple, usually running with a girl	3

Rewards[]

There are a few rewards for completing the PR Mission. If level 3 is reached for a company, they will open a new minigame to play. Open Air starts the "Gull Force Live" game and Argent opens the "Feed the Monkey" game. They also start selling new items depending upon the publicity level.

At level 5, after the integration, every item becomes available for that company. It is fully possible, though time-consuming, to earn enough points for both companies to reach Level 5. If the player switches companies, they will lose half of the points of the company they were campaigning for previously. It is possible to attain an Episode Complete by earning a tie, in which case a slightly different sequence will appear.

Open Air[]

Item	Credits	Publicity Level
		Before Integration				After Integration
		1	2	3	4	1	2	3	4	5
Potion	10	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Phoenix Down	30	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Budget Grenade	50	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Hi-Potion	150	Yes	No	No	No	Yes	Yes	Yes	Yes	Yes
Charm Bangle	500	Yes	No	No	No	Yes	Yes	Yes	Yes	Yes
Grenade	70	No	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes
Poison Fang	100	No	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes
Remedy	200	No	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes
Mythril Gloves	750	No	Yes	No	No	No	Yes	Yes	Yes	Yes
Glass Buckle	2500	No	Yes	No	No	No	Yes	Yes	Yes	Yes
S-Bomb	100	No	No	Yes	Yes	No	No	Yes	Yes	Yes
Dark Grenade	300	No	No	Yes	Yes	No	No	Yes	Yes	Yes
Titanium Bangle	500	No	No	Yes	Yes	No	No	Yes	Yes	Yes
Power Wrist	1,500	No	No	Yes	No	No	Yes	Yes	Yes	Yes
Black Belt	5,000	No	No	Yes	No	No	Yes	Yes	Yes	Yes
M-Bomb	350	No	No	No	Yes	No	No	No	Yes	Yes
L-Bomb	500	No	No	No	Yes	No	No	No	Yes	Yes
Pretty Orb	1,000	No	No	No	Yes	No	No	No	Yes	Yes
Shining Gem	3,500	No	No	No	Yes	No	No	No	Yes	Yes
Mortal Shock	12,000	No	No	No	Yes	No	No	No	Yes	Yes
Stamina Tablet	1,000	No	No	No	No	No	No	No	No	Yes
Dream Shock	3,000	No	No	No	No	No	No	No	No	Yes
Hyper Wrist	5,000	No	No	No	No	No	No	No	No	Yes
Supreme Gem	15,000	No	No	No	No	No	No	No	No	Yes
Tetra Gloves	50,000	No	No	No	No	No	No	No	No	Yes
Sword Tome	80,000	No	No	No	No	No	No	No	No	Yes
Disaster in Bloom Garment Grid	200,000	No	No	No	No	No	No	No	No	Yes
Bushido Tome¹	100,000	No	No	No	No	No	No	No	No	Yes

¹Only available after buying Disaster in Bloom Garment Grid.

Argent[]

Item	Credits	Publicity Level
		Before Integration				After Integration
		1	2	3	4	1	2	3	4	5
Potion	10	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Phoenix Down	30	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Budget Grenade	50	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Hi-Potion	150	Yes	No	No	No	Yes	Yes	Yes	Yes	Yes
Ether	500	Yes	No	No	No	Yes	Yes	Yes	Yes	Yes
Lunar Curtain	70	No	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes
Silver Hourglass	100	No	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes
Dispel Tonic	200	No	Yes	Yes	Yes	No	Yes	Yes	Yes	Yes
Defense Veil	750	No	Yes	No	No	No	Yes	Yes	Yes	Yes
Gold Bracer	2500	No	Yes	No	No	No	Yes	Yes	Yes	Yes
Farplane Shadow	100	No	No	Yes	Yes	No	No	Yes	Yes	Yes
Mana Spring	300	No	No	Yes	Yes	No	No	Yes	Yes	Yes
Soul Spring	500	No	No	Yes	Yes	No	No	Yes	Yes	Yes
Tarot Card	1,500	No	No	Yes	No	No	Yes	Yes	Yes	Yes
Hypno Crown	5,000	No	No	Yes	No	No	Yes	Yes	Yes	Yes
Stamina Spring	350	No	No	No	Yes	No	No	No	Yes	Yes
Gold Hourglass	500	No	No	No	Yes	No	No	No	Yes	Yes
Pearl Necklace	1,000	No	No	No	Yes	No	No	No	Yes	Yes
Tetra Band	3,500	No	No	No	Yes	No	No	No	Yes	Yes
Soul of Thamasa	12,000	No	No	No	Yes	No	No	No	Yes	Yes
Turbo Ether	1,000	No	No	No	No	No	No	No	No	Yes
Mana Tonic	3,000	No	No	No	No	No	No	No	No	Yes
Pixie Dust	5,000	No	No	No	No	No	No	No	No	Yes
Chocobo Wing	15,000	No	No	No	No	No	No	No	No	Yes
Tetra Bracelet	50,000	No	No	No	No	No	No	No	No	Yes
Black Tome	80,000	No	No	No	No	No	No	No	No	Yes
Flash of Steel Garment Grid	200,000	No	No	No	No	No	No	No	No	Yes
White Tome¹	100,000	No	No	No	No	No	No	No	No	Yes

¹Only available after buying Flash of Steel Garment Grid.