Artwork by Akihiko Yoshida, depicting a chibi resembling artwork of the characters in Final Fantasy: The 4 Heroes of Light, riding atop a Chinese dragon that is somehow breathing fire, chasing the Square Enix developer Naoki Yoshida. Naoki Yoshida, also known as Yoshi-P, was appointed director of Final Fantasy XIV after its disappointing reception, in the hope of revolutionising it. His love of coffee, bordering on addiction, is expressed in this picture.
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No, I don't really know either.
A belated 恭喜發財 and happy year of the Dragon to everyone!