Product placement

Product placement is an advertising technique to promote products through appearances in film, television, video games or other media. Though real world products or allusions to them had appeared in the Final Fantasy series before, they were used as allusions or easter eggs, and an actual paid product placement first appeared in the Final Fantasy VII sequel movie, Final Fantasy VII: Advent Children. Final Fantasy games also sometimes nods toward Square Enix's own products, but these instances are not included on this article.

Final Fantasy VII: Advent Children
The Panasonic FOMA P900iV is a mobile phone model released in Japan by mobile phone manufacturer Panasonic in 2004 in conjunction with the release of Final Fantasy VII: Advent Children featuring prominently as the phone used by Cloud Strife. The phone came pre-installed with Final Fantasy media, and the mobile game Before Crisis -Final Fantasy VII- was released specifically for the P900iV.

Final Fantasy XV
The camping gear used by the party is by Coleman, including all tents, stoves, chairs, cutlery and mugs. The items are said to be owned by Gladiolus Amicitia, Noctis Lucis Caelum's party member, the gear even appearing on.

The party's clothes are designed by the fashion label Roen, designed by Hiromu Takahara, Creative Director of Roen. The contract Square Enix made with Roen when they first started making Final Fantasy Versus XIII contained a number of designs for the game and the designs contracted during that point are still being used for Final Fantasy XV. Takahara also designed the looks for Cor Leonis and Stella Nox Fleuret, the latter of whom was replaced by Lunafreya Nox Fleuret for Final Fantasy XV. Takahara also designed the suit King Regis Lucis Caelum CXIII wears and Noctis can get as downloadable content.

Kingsglaive: Final Fantasy XV
Kingsglaive: Final Fantasy XV is a CG movie to complement the game that takes place concurrently with Final Fantasy XV. Audi R8 will appear in the movie, and while the film will be produced in CGI, Square Enix and Audi are also partnering to create one in real life. Multiple Audi billboards appeared in the trailer for the movie showed at Uncovered: Final Fantasy XV, but other real life products spotted in it are the crane of Japan Air Lines at the top of one of the buildings, a Uniqlo clothes line sign on a building, and a Samsung Galaxy Gear smartwatch Nyx Ulric wears.