Potion (energy drink)

Potion is a brand of drinks named after the recurring healing item in the Final Fantasy series. It is produced by Suntory, a Japanese beverage company for the release of Final Fantasy XII, the 10th anniversary of Final Fantasy VII, and Dissidia Final Fantasy.

Final Fantasy XII
To commemorate the coming of Final Fantasy XII produced "Final Fantasy Potion" — a herb-drink containing such ingredients as Royal Jelly, Propolis Extract, Elderberry, Camomile, Sage, Thyme, Hyssop, Fennel, Marjoram, Rosemary, Basil, Melissa, carbonated water, caffeine, and artificial coloring. The drink had a unique taste; it was very sweet, but at the same time possessed a bitter herbal aftertaste. When poured, the drink had a light blue color.

Premium Potion Bottles
The drinks became commercially available on March 7, 2006 in Japan and came in 120mL bottles. Suntory also released a Final Fantasy XII Premium Set. The premium set included a specially-shaped bottle with one of six intricately-detailed bottle caps as well as including a collectible art card (of which there were 27 in total).

Final Fantasy VII 10th Anniversary Potion
To celebrate the 10th anniversary of Final Fantasy VII Square Enix and Suntory Limited produced a new Potion in a Final Fantasy VII theme. "Final Fantasy VII 10th Anniversary Potion" was released September 13, 2007, and was limited to 77,777 sets. It included a booklet called the Final Fantasy VII 10th Anniversary Ultimania which detailed the Compilation of Final Fantasy VII and a bottle of unique design that measured 9 inches in height.

The taste of the Potion was said to be inspired by the Final Fantasy VII character Sephiroth and his "isolatedness" and "beauty". It is set to include ingredients such as dolomite (to represent "the earth crust’s energy"), royal jelly, and vitamin B1. The Potion was first shown at the Final Fantasy Party.

Final Fantasy VII Potion
Released on October 23, 2007, the Final Fantasy VII Potion came out in specially designed soft drink cans and was itself a Vitamin soft drink, yellow in color. Each can (Approx 12.3cm in Length + 6.5cm n Diameter.) contained 350ml of drink and possessed an image of a popular character from the Final Fantasy VII Compilation.

Final Fantasy VII Potion with Trading Arts Mini
On November 27, 2007, Suntory and Square released yet another Final Fantasy VII Potion. This time the Potion still came in a can but the artwork this time around displayed a rendition of one of 8 different Final Fantasy VII Compilation posters. Also included with the drink was one of 8 mini Trading Arts Figures that personified a popular character from the series. Each figure was 4" in height and required assembly when obtained.

Dissidia Final Fantasy
To commemorate the release of Dissidia in December, Suntory and Square Enix released a new line of Dissidia themed Potions on December 9, 2008. These feature sixteen label designs of character artwork and screenshots from the game. The product is divided between the Cosmos series; the grapefruit flavored drink and indicated by white colored cans, and the Chaos series; the bittersweet muscat flavored drink indicated by black colored cans. A can costs 191 Yen.

The Cosmos drinks are light yellow-green in color, while the Chaos drinks are a luminous light purple. Interestingly, by mixing the two drinks, the coloration becomes clear, lending itself to the theme duality of Order and Discord in Dissidia

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Trivia

 * In Crisis Core -Final Fantasy VII- an employee in the Shinra building is promoting a potion, similar to the look of the Final Fantasy VII Potion. SOLDIER members and Shinra troops get the potion for free. Drinking it revitalizes Zack's HP, MP, AP, and grants the Reraise status effect.
 * In Dead Fantasy, Yuna attempts to revive Tifa with a bottle of Ether and Potion that are similar in detail to the Final Fantasy XII Premium Potion Bottles. One of the bottles is even displaying the Potion symbol on its tag.
 * To coincide with the game's release a new 'potion-like' beverage was made for Final Fantasy XIII; the Elixir (Energy Drink).