President Shinra

President Shinra is - as the name implies - the President of the Shin-Ra corporation. However, he plays a relatively short role in the game, until he got killed by Sephiroth during his attack on the Shin-Ra building. Rufus, Shinra's son, resumes his role as the President of the Shin-Ra Corporation.

President Shinra is first seen in FFVII during the attack on the Sector 5 Mako Reactor by AVALANCHE. Shinra has foreseen this attack, and prepared an ambush. He engages in a short conversation with Cloud, before he sets Airbuster on them.

"What was you name?... Ah yes... Forgive me if I can't remember your name, unless you become another Sephiroth "

This triggered a few questions, but before Cloud had any chance to ask them, Shinra left by helicopter.

During the infiltration of the Shin-Ra building, the party overhears a conversation between Shinra and some of his top executives, including Heidegger and Professor Hojo. He plans to leave Sector 7, which was destroyed by the Turks as a counter-attack to finish off AVALANCHE, as it is.

Shinra is encountered one more time when the party arrives to his office, where he lies impaled by a large sword. Palmer, who was hidden during the assault, claimed that it was indeed Sephiroth who killed him.